Social Media Marketing

5 Reasons You Should Be Using Social Media for Your Business

Social media marketing is a powerful way to reach potential customers and to help your business grow. If your business is not already on Facebook, Instagram, Twitter, and LinkedIn, you’re missing out on an effective way to drive leads and sales to your business.

According to Pew Research Center, roughly 70% of Americans use social media to connect with one another, engage with news content, share information and entertain themselves. If your business is not using social media marketing, you are leaving behind a very effective and inexpensive way to advertise your products or services.

If you don’t already have a social media marketing strategy in place, here are 5 reasons your business should be using social media as part of your digital marketing strategy.

1. Social media marketing allows you to target a specific demographic

One of the reasons that social media marketing is so effective is that businesses can target their ideal clients based on demographics. Facebook ads and posts allow you to target users based on age, gender, location, interests, behaviors, website visitors, email lists.  You can focus on a specific demographic and ensure that you reach the right audience for your business.

2. Social media marketing increases brand engagement

With 70% of the population using social media, you can reach a large number of people at once. Experts recommend that you post a minimum of once per day during the week.

Timing and understanding your audience’s viewing patterns on social media matters. For example, if you are trying to target business hours, it makes sense to post during high traffic times where business owners are likely to be on social media. Most business people check their social media first thing in the morning or between 5 and 6 pm.

The quality of the content also matters. Posting high-quality content that people will like and share will increase engagement with your audience and make people more likely to follow your page.

Content also doesn’t always have to be promotional. Industry-related topics are appealing. People are more likely to follow your page if you post interesting, relevant content and are not just trying to sell your services.

Social media is also a great way to engage and interact with your customers. By developing meaningful interactions and reaching your audience on a personal level, you will create interest in your business while creating an emotional attachment to your page.

3. People use social media to find businesses or products

According to Smartinsights, 90% of social media users have already connected with a brand or business through their chosen platform. People who use social media trust their friends’ recommendations and often use products or services their friends have used.

So, social media marketing is an easy way to spread the news about your product or service. As you become more active on social media with your business, you will gain more followers and attract more clients and customers.

4. Social media marketing is trackable.

Website tools, such as Google Analytics,  provide insight into the success of your social media campaign. You can track traffic to your site from each platform. You can view clicks and likes as well as interactions with your content. These insights can help you discover how effective your content is and what you need to change to improve engagement and interaction.

5. Social media marketing allow you to connect with your current clients and gain new followers

Many businesses use social media to promote new products and offer discounts and deals to their social media followers. You remain relevant and visible by encouraging current clients to follow you on all of your social media platforms.  Sometimes a visual reminder through a post or photo is all a client or customer needs to make an appointment or reorder a product.

Social media marketing is an inexpensive way to reach current clients and gain new ones. While coming up with content every day can be time-consuming, your efforts will pay off through increased exposure and brand engagement.

If you do not have a social media marketing plan in place,  Ignite Media Consulting offers several social media marketing plans to fit your budget and needs.