Digital Marketing

Factors That Affect SEO

Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information […]

13 Powerful Tactics to Build Your Email List Fast

13 Powerful Tactics to Build Your Email List Fast Though email has been widely used for well over 25 years, it continues to remain one of the most powerful marketing tools in existence.  It may not be as “sexy” as some of the newer marketing techniques, such as push notifications and social media, but it […]

9 Ways to Rank Your Site Without Backlinks

9 Ways to Rank Your Website Without Backlinks Despite what you may have seen online and from various experts in the field, it is certainly possible to rank your website without backlinks. The following techniques will focus more on on-page SEO, creating valuable content, and off-page mentions. So, what are these techniques? Create valuable content. […]

Social Media Marketing Strategy

Social Media Marketing

According to Pew Research Center, roughly 70% of Americans use social media to connect with one another, engage with news content, share information and entertain themselves. If your business is not using social media marketing, you are leaving behind a very effective and inexpensive way to advertise your products or services.

Why is Building a Brand Story Important?

Building a Brand Story

Most companies make their website and marketing all about them, with claims of being the #1 company or the best in the industry. The problem with that is that all of your competitors are making the same claims. In order to set yourself apart, you need to create a customer-centric brand story that appeals to your customers’ needs.